Route ‑ Shipping Protection


All About Route

Route offers a connected suite of post-purchase solutions for online retailers. With Route, merchants can optimize their post-purchase experience, increase customer lifetime value, and differentiate their brand by offering customers:

  • Package tracking built for the needs of modern consumers.
  • Order protection against loss, theft, or damage.
  • Genuine customer engagement from purchase to delivery.

With these solutions, Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience.

Benefits of Route

Don’t leave the last mile of your customer experience to chance in the hands of third-party carriers. By adding Route’s post-purchase solutions to the customer experience, online merchants:

  • Take control of the brand experience from checkout to delivery.
  • Increase conversion, loyalty, and customer retention.
  • Reduce support costs, claims resolution time, and frustration.
  • Give customers confidence and peace of mind at checkout.
  • Get valuable insights into claims filed by customers.

How Package Tracking Works

When Route is installed, Track is implemented automatically for free. Your store will instantly have the ability to bring package tracking to life with immersive web and mobile experiences for customers who use the Route app, even if they didn’t purchase protection.

With Track, merchants can customize their unique brand profile and add branded content to shipping notifications (coming soon!). It’s a direct path to increase customer engagement, meet modern expectations, and keep shoppers informed as their purchases go from warehouse to doorstep.

How Package Protection Works

Once Route is installed on your store, customers will be able to add package protection against loss, theft, and damage right on the checkout page.

Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in.

Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant.

Customer claims are swiftly resolved while merchants save time and retain more revenue.

Ready to Download? Add Route in Minutes

To add Route to your store, simply click the “download” button. Next, you’ll be asked to authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to Protect and Track.

Adding Route to your store doesn’t require any coding knowledge. In most instances, Route can be up and running in minutes.

If you have any questions, we’re more than happy to help! Click here to reach our support team.


If you have suggestions/questions about Route, you can write us so we can provide you assistance.


  • Provide shipping protection option customers in one-click
  • Customers can roll over the Route icon to get more information
  • Customers select Route without disrupting your current checkout flow
  • Route Dashboard
  • Orders on Route Dashboard



Automatic installation is the easiest option — WordPress will handles the file transfer, and you won’t need to leave your web browser. To do an automatic install of Route, log in to your WordPress dashboard, navigate to the Plugins menu, and click “Add New.”

In the search field type “Route” then click “Search Plugins.” Once you’ve found us, you can view details about it such as the point release, rating, and description. Most importantly of course, you can install it by! Click “Install Now”, and WordPress will take it from there.


Manual installation method requires downloading the Route plugin and uploading it to your web server via your favorite FTP application. The WordPress codex contains instructions on how to do this here.


Automatic updates should work smoothly, but we still recommend you back up your site.


How does Route calculate how much to charge customers?

The amount we charge is calculated using a number of variables from type of product to the past history of similar businesses. Customers typically pay around one percent of the cart value.

Who is underwriting Route?

Route is backed by the SEG Insurance Ltd.

How long does it take Route to process claims?

We respond to claims within 24 hours and do our best to process/payout claims within 5 days.

Is there a contract, or can I uninstall at any time?

You can uninstall Route at any time. If you do wish to uninstall Route, you can do so by clicking the deactivate button within your plugins section.


When activated, the plugin forces customers to add/pay insurance for the order. There is no explanation to the customer what they are actually purchasing as the fee is added to the Checkout. To make insurance optional for the customer, it takes 3-5 days for this change to happen through customer service. Then to track an order, a customer has to download the app. Both are unrealistic.
We have been using Route for a few months now. Gives customers an added layer of shipping protection and takes the time and stress of us dealing with shipping issues away. Will continue to use it! Thanks
I really love the route insurance WordPress plugin because it's easy to use, intuitive, and customers feel safe ordering from me. I recommend Route wordpress plugin. It's the best out there!
Streamline your guaranteed delivery of FedEx, UPS, or others with Route Shipping Protection. Their app is slick and it gives the customer the option to protect their order from loss, theft, or damage. Recently they added SMS support to add an additional layer of communication to customer communication. We have used Route for over a year and have no complaints.
It's been a great experience, it's easy to make claims. Customers get refunds or replacements and I don't have to worry about shipping or replacement costs.


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  • Fix duplicated widget on checkout page


  • Fix to prevent negative quotation


  • Fix duplicated widget on checkout page


  • Fix checkout layout for new widget


  • Fix config for multicurrencies


  • Fix rounding issue for calculating Route Fee


  • Add price based coverage widget


  • Add line_item source_id on order upsert


  • Add SMS thank you page


  • Fix subtotal parsing on order creation with discount coupons


  • Improve detection of trackings per order


  • Updating documentation


  • Improving Woocommerce integration
  • Improving Route API integration


  • Improving checkout usability


  • Improving checkout usability
  • Improving shipment integration


  • Improving integration with AeroCheckout


  • Improving integration with ShippingEasy
  • Improving integration with ShipStation
  • Improving shipment reconciliation


  • Fixed branch to include correct file.


  • Add Shipworks support.


  • Improving ShipStation integration.


  • Improving onboarding experience.
  • Add type verification before using product object.


  • Route Widget compatible with BoltCheckout.


  • Route Widget compatible with cart page.


  • Fix reconcile orders cronjob


  • Fix problems with orders generated on version 1.1.12


  • Fix conditional to avoid shipping_method returning null


  • Added conditional to avoid shipping_method returning null on check of allowed shipping method


  • Fixed calculations for orders made with Route for non Plus merchants


  • Add support for WooCommerce Product Bundles on route fee calculation


  • Fix issue when posting a comment on blog post
  • Fix warning on console for full coverage merchants


  • Refactor to CheckoutWC integration


  • Fix subscriptions when Route Fee is not present


  • Improving integration with ShippingEasy


  • Fix compatibility report error treatment
  • Reducing default api timeout


  • Improving internal workflow with environment variables
  • Improving compatibility with third party modules for shipping tracking modules
  • Fix log generation when sending tracking to API
  • Fix php notice on rest endpoints


  • Improving integration with AeroCheckout


  • Fix issue with excluded shipping methods when option is not selected
  • Improving amount covered calculation
  • Improving discount calculation
  • Improving shipping reconcile cron


  • Fixing incompatibility with Perfect Woocommerce Brands plugin


  • Improve thank-you page asset code
  • Allow merchant to select where Route widget will appear on checkout page
  • Fix issue with third party plugins that adds config options to Woocommerce
  • Add ShippingEasy support for old third party plugin
  • Add Route Fee over shippable items only


  • Replace itemCode on Avalara for Route Fee with tax class


  • Fix route fee calculation on order status change
  • Change route fee tax class on subscriptions
  • Add thank you page asset on success page


  • Avoid php warnings on excluded shipping methods check


  • Refactor taxes selector
  • Avoid php warnings on admin widget
  • Fix order subtotal on admin widget


  • Fix issue with Aerocheckout on shipping method change


  • Removing Route Widget on pickup orders
  • Improving installation process
  • Fix issue on reconcile cron when wrong parameters are send to Sentry call
  • Fix issue on subscription when the order object is not correct


  • Allow add Route Fee to backend orders


  • Add ability to make Route taxable, and also to choose fee tax class


  • Add integration with Shipstation and ShippingEasy


  • Add integration with Jetpack
  • Refactor all shipment tracking integrations
  • Solve error with invalid/forbidden merchant


  • Fix shipment creation with empty tracking number


  • Add integration with USPS tracking plugin
  • Add Reconcile cron
  • Fix duplicate notification to valid secret tokens


  • Add integration with Woo Order Tracking and Woo Shipping Info
  • Add Woocommerce Subscription compatibility