Experience Builder

描述

From static to personalized site experience

Most websites still treat all visitors the same. First time visitors get the same experience as frequent visitors with hundreds of prior visits. High value visitors get the same as low value visitors � you get the picture, right?
If you want to fundamentally increase the relevance of your content to the people who consumes it � you need to adapt it to the individual visitor � one visitor at a time. Experience Builder enable you to do just that.

Profile your visitors into audiences

Experience Builder automatically profile your site visitors, it helps you segment them into audiences. Visitor profiles can be extended using Trackers and any combination of profile information can be used to trigger content variations.

Create variations inline inside WordPress

Build your personalized site experience where you already create your content. Experience Builder for WordPress extends the WordPress user interface with a new Orchestrator tab where you select pages, select and create content variations using inline editing and define the rules that trigger them.

Targeted Experiences

Using Experiences – you can target a single audience with experiences covering multiple content elements across multiple pages. You get real time reporting on how your experience impact your site goals. Goals can be both pages or profile conditions.

Features:

• Omnichannel profiling supporting cross channel experiences.
• Real Time segmentation of site visitors.
• Inline content creation.
• Experiences – journeys designed against specific visitor audiences across one or many pages.
• Goals – pages or profile conditions.
• Visual test bench
• Full RESTfull API

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